KATSEYE's Yoonchae places her blush in an unusual spot: directly under the eyes, pulled toward the center of the face. In a routine shared with Marie Claire, the singer and newly named Dr. Jart+ ambassador calls the result "such a cute, flushed look," and the placement is specific enough to replicate step by step.
Start with a clean, hydrated base. Yoonchae preps her skin with the Dr. Jart+ Cicapair Gentle Foam Cleanser, then applies Dr. Jart+ Premium BB Cream for what she describes as natural-looking coverage that doesn't feel heavy. A lightweight base matters here because the under-eye skin is thin and any patchiness or settling will show once powder blush goes on top of it.
The technique itself, sometimes called aegyo-sal blush in Korean beauty circles, targets the fleshy area just beneath the lower lash line rather than the high points of the cheekbone. Load a small, round, fluffy brush with powder blush, tap off the excess, and press the color directly under the eyes, concentrating the pigment toward the inner corners and center of the face. Yoonchae names NARS Powder Blush as her current pick for this step.
Working toward the center of the face, instead of sweeping outward along the cheekbone, is what gives the look its rounded, doll-like effect. Blend the edges outward in small circular motions so the color fades before it reaches the temples, keeping the saturation highest near the nose and tapering as it moves out. Because the pigment sits so close to the eyes, a powder formula is easier to control than a cream or liquid blush, which can grab unevenly on drier under-eye skin and migrate into fine lines over the course of a day.
Pressure matters as much as placement. A light, patting motion deposits color without disturbing concealer or base makeup underneath, while dragging a brush back and forth can streak the pigment and pull at delicate skin. For a performer like Yoonchae, who spends hours under stage lighting, that patted-on application also holds up better than a heavier swipe, since less product sits on the surface to shift or oxidize under heat.
Yoonchae finishes the look with a brown eyeliner and a soft lip color, keeping the rest of the face relatively neutral so the blush placement reads as the focal point. She credits her older sister with an early lesson that still shapes how she applies makeup today: sometimes less is more. On days off, she pares the same routine down further, letting the skin show through and relying on the blush alone to brighten the face.
