Creators
Artists, formulators, founders, retailers, and image-makers are covered through their working decisions and the contexts that shape Korean beauty culture.
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The Founder Behind Biodance's Viral Mask Isn't Running the Company Anymore
Biodance founder Mihwa Kim built a viral mask empire from an accident she still hasn't fully detailed in public, and she handed the CEO title to a co-founder years before the brand took off.
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Zara Larsson's Dolphin Eye Patches Put This New K-Beauty Brand on the Map
Depthi launched this week with two products and a tagline, Fewer Steps, but Better Ones, built by Beauty of Joseon co-founder Sumin Lee after nearly a decade in the industry.
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The Woman Deciding Which K-Beauty Brands Get Into Costco, Target and Sephora
Daniella Jung's L.A. firm Muskat Beauty Inc. decides which Korean skin-care brands get pitched to Costco, Target and Sephora, and in what order, shaping how Biodance, CosRX and Purito Seoul enter the U.S. market.
