Creators

Artists, formulators, founders, retailers, and image-makers are covered through their working decisions and the contexts that shape Korean beauty culture.

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  1. Behind Japan's Eyebrow Boom, a Quiet Korean Import Deal

    JULIA IVY, the company driving Japan's fast-growing HBL eyebrow salon network, has quietly run Japan's exclusive distribution of TROIAREUKE, a Korean skincare brand owned by Seoul-based MK Universal, since June 2024, a business line the wire coverage of its salon growth never mentioned.

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