KraveBeauty launched the Mochi Berrier Moisture Cream on September 30, 2026, according to Beauty Packaging. Founder Liah Yoo started the company in 2017 with $50,000 in savings and no outside funding, and the brand still sells only nine core products, adding roughly one a year. That pace makes a new jar a larger event here than it would be for a line that adds new SKUs every month.
The formula lists upcycled strawberry stems and leaves as its lead ingredient, plant matter that growers normally discard. KraveBeauty pairs that base with what it calls a micro-gelling system and a liquid crystal emulsion, a structure built to mimic the skin's own lipid layer in how it holds and releases moisture. No INCI list or percentage breakdown has surfaced publicly yet, so how much of the jar is actually strawberry-derived material remains a question for the brand to answer directly rather than a marketing line to take on faith.
The jar and cap are made of Vivomer, a plastic-free material, and ship inside a recyclable paper carton, per Cult Beauty's product listing. On dry, flaking skin in cold, low-humidity air, a thicker emulsion like this sits heavier on application than a gel-cream does. That texture difference shows up before any claim about barrier repair does, and it's the first thing to test with a small amount before committing a full routine to it.
Mochi Berrier is the second release in KraveBeauty's upcycled ingredients line, following the Plumptuous Lip Jelly, which uses plum oil pressed from discarded French plum kernels, per the KraveBeauty upcycled ingredients page. Two products built on reclaimed plant waste point to a sourcing strategy the brand plans to keep repeating, not a one-time ingredient story tied to a single launch.
KraveBeauty's current bestseller, Great Barrier Relief, gets listed as a serum on some retail sites and a moisturizer on others, per Skinsort. Mochi Berrier enters the lineup as a heavier, jar-packed cream, so shoppers now choose between two barrier-focused formats instead of one, a distinction that matters more in a routine than either product's marketing copy spells out.
KraveBeauty's credibility on formula claims has a documented record to check against. In 2021 the company pulled its flagship sunscreen, Beet The Sun, after third-party lab testing suggested it fell short of its labeled SPF, part of a wider testing crisis that also hit other Asian sunscreen brands that year. Beet The Sun had made up more than 20 percent of KraveBeauty's sales at the time. The company attributed the shortfall to inter-lab variability, ran additional FDA and ISO-method tests, and relaunched the sunscreen in 2023 with published test data, according to Beauty Independent. KraveBeauty earned B Corp certification in 2024, a credential trade press has tied to that repair effort.
The launch itself skipped a conventional press release in favor of a pop-up with the Greek yogurt brand Go Greek in Brooklyn on September 16, 2026. Customers who bought a limited-edition strawberry smoothie at the event walked away with a free full-size jar of the cream, a direct trade of a snack for a skincare launch instead of a sample card or a discount code.
