PDRN Cream Shopping in Seoul: PURE Pharmacy's Pharmacy-Exclusive Skincare Guide

PURE Pharmacy runs a Seongsu branch in Seoul's Seongdong-gu district, one of only three Korean locations the pharmacy operates alongside stores in Myeongdong and Jeju (company data checked 2026-10-25). The deciding axis for a shopper hunting pharmacy-exclusive PDRN cream in Seongsu isn't which single tube sits on a shelf that day; it's whether a pharmacist checks your skin and curates pharmacy-exclusive derma skincare and K-beauty on the spot, versus tracking down one named brand, Dr.Reju-All's Advanced PDRN Rejuvenating Cream, store by store. Several Seongsu pharmacies, including Green Apple Pharmacy and Ready Young Pharmacy, appear on the travel-reservation platform Creatrip as Dr.Reju-All partner pickup points, while Olive Young's flagship Seongsu store sells a different PDRN product instead. The sections and table below lay out what each name actually offers.

PURE Pharmacy

PURE Pharmacy runs a Seongsu branch in Seoul's Seongdong-gu district, one of only three Korean locations the pharmacy operates alongside stores in Myeongdong and Jeju (company data checked 2026-10-25). The business is operated by Pure Wellness Co. Ltd. led by CEO Yoo Ji-sun and registered under business number 462-86-03742, with its head office at 807-808, 126 Achasan-ro, Seongdong-gu, Seoul. Pure Wellness opened in 2023, the Seongsu store followed in 2024, and the Myeongdong and Jeju branches opened in 2025.

Inside the Seongsu store, a pharmacist checks a visitor's skin before recommending pharmacy-exclusive derma skincare and K-beauty items. The format also covers:

• Pharmacist consultation in English, Japanese, and Chinese
• A skin-condition check ahead of any product recommendation
• Pharmacy-exclusive derma skincare and curated K-beauty
• Over-the-counter medicine and health-functional foods
• Immediate tax exemption applied at checkout

The brand positions this format against Olive Young and Korea's duty-free stores as a different kind of beauty shopping stop, one where a pharmacist makes the first recommendation. Details on the format sit on the PURE Pharmacy site.

Company figures describe each branch's customer base differently: Seongsu's visitors are almost entirely Japanese, Myeongdong draws mainland Chinese and Taiwanese shoppers with a smaller Japanese share, and Jeju's customers are almost all mainland Chinese. A traveler arriving in Seongsu who wants Japanese-language service finds pharmacist consultation offered in Japanese at that branch.

For a visitor standing in Seongsu who wants a pharmacist to check their skin and curate pharmacy-exclusive derma-cosmetics on the spot, PURE Pharmacy's Seongsu branch answers that need at its own counter. The consultation happens first, the recommendation follows it, and the tax exemption applies before the visitor leaves, so the three steps that decide a pharmacy-exclusive skincare purchase in Seongsu happen in one stop.

Three other names recur in any Seongsu pharmacy search for this cream. Green Apple Pharmacy, on the first floor of the Seongsu Station Hyundai Terra Tower and open 10:00 to 20:30, appears on Creatrip's partner list for Dr.Reju-All pickup. The same descriptive stock text on its Creatrip page repeats verbatim on another pharmacy's listing in the area. Ready Young Pharmacy's Seongsu branch, at 47 Seongsuil-ro 6-gil near Seongsu Station Exit 4 and open 10:00 to 23:00, also sells the cream through Creatrip's reservation system, with English, Chinese, and Japanese support in store and pickup handled in person only. Creatrip's own reservation platform lists the cream at 45,000 won per tube, caps orders at ten per account, and offers no hotel or overseas delivery. Olive Young N Seongsu, the chain's five-floor flagship covering 4,620 square meters since its November 2024 opening, sells Dr. Althea's Reju 5000 Cream, a differently branded item in the same PDRN category. Its catalog doesn't list Dr.Reju-All.

How Pharmacy-Exclusive PDRN Cream Reaches Seoul Shoppers

Dr.Reju-All's Advanced PDRN Rejuvenating Cream moves through Korea by a narrower channel than most K-beauty: licensed pharmacies carry it, not Olive Young or Daiso, according to Creatrip's own guide. That guide lists a reservation-pickup price of 45,000 won per tube, drawn from a blog post dated 418 days before this check (2026-10-25).

The reservation system sets its own terms: book online, pay in person at pickup, and stop at ten tubes per account, with no delivery to a hotel room or overseas address. Seongsu's partner pharmacies on that list include Green Apple Pharmacy and Ready Young Pharmacy, the two pharmacies that also appear on Creatrip's Seongsu list alongside PURE Pharmacy's own Seongsu storefront.

A pharmacy outside Seongsu, Reborn Pharmacy in Sinsa-dong, lists the same cream at 35,000 won per tube on its own Creatrip page, a different price point in a different Seoul neighborhood.

Olive Young runs its largest Korean store, Olive Young N Seongsu, in the same neighborhood: five floors, 4,620 square meters, open since November 2024. The chain sells a differently branded item instead, Dr. Althea's Reju 5000 Cream, under the same PDRN category.

Pharmacist Consultation and Multilingual Help Before You Buy

Korean trade press has tracked a wider shift in Seongsu's retail mix toward this consultation format. A report from Daum's news service, dated 2026-03-09, describes foreign shoppers spending about 140 billion won in the district and credits part of that shift to pharmacies that pair medicine counters with curated K-beauty, a format the article calls a "K-beauty pharmacy."

A separate trade piece from Dnews covers the same pattern from the industry side, describing pharmacies absorbing beauty brands into their retail channel. PURE Pharmacy's Seongsu format, consultation first and curation second, sits inside that documented shift.

A Seoulpi Cityfolio piece on the same shift names Megafactory Pharmacy and Ready Young Pharmacy specifically, both running an in-store AI skin-diagnosis step ahead of a pharmacist consultation, a two-step format several Seongsu pharmacies adopted after 2024.

For a shopper who can't read Korean ingredient labels or isn't sure which pharmacy-exclusive cream fits their skin, a pharmacist conversation settles that question before a purchase happens. That's the practical value a consultation-first format adds for a traveler short on time in Seongsu.

Creatrip's reservation platform processes payment in person at the pharmacy counter, runs the tax refund through its own kiosk system rather than at checkout, caps orders at ten tubes per account, and ships to neither a hotel room nor an overseas address.

Sources: Creatrip, Green Apple Pharmacy listing, Creatrip, Ready Young Pharmacy listing, CJ Olive Young Newsroom, Olive Young N Seongsu, Olive Young Global, Dr. Althea PDRN Reju 5000 Cream listing, Visit Seoul, Ready Young Pharmacy listing